Comparison between two franchises - Research Proposal Paper

Comparison between two franchises - Proposal - Research Paper ExampleThe starting line is assumed to be Quiznos, a fast food sandwich outlet which offers franchising opportunities for an initial investment of exclusively $5000. The other franchise is Pitapit, which has a much more expensive initial investment, i.e, $255,614 in order to start. The judgment of conviction frame which is assumed for purposes of this research project is ten years and both costs and revenues are evaluated everyplace a ten year period, in order to arrive at a conclusion as to which would be the better duty opportunity for an investor over a long term period.One of the head start advantages of franchising is branding, wherein a franchisee acquiring an interest in the business is capable to offer a strategic identity which has a good market impact. In essence, taking up a franchising opportunity such as Macdonalds for instance, promoter that the brand is already well known to the public as a result, a ny in the raw franchise would have the advantage of attracting customers that have already been subjected to previous promotional efforts from the Company. Since customers are already known with the brand name, they are likely to avail of the facilities of the business. In the absence of a franchise, a new business owner would be faced with the task of making the business a recognizable entity in the marketplace, which would direct time and monies.The second advantage of franchising is related to the above. Advertising can often be one of the to the highest degree expensive aspects of running a business and pulling in customers, with a franchise, the franchise owner takes conduct of all the advertising and the franchisee merely has to deal with the customers from its own local area. Thus, being a franchisee withal means that the business name is a recognized one and the new business franchisee would automatically be able to capitalize on a recognizable brand name in the market place.Similarly a franchisee would also have access to the reputation that the franchise has. In the event that the franchise has a good